Products

Made from soft organic cotton, this beach poncho has upper and lower side buttons for discreet and convenient beachside changing.

A cozy hood with neck buttons offers extra protection on windy days.

Size 1-4 years.

Made from soft organic cotton, this beach poncho has upper and lower side buttons for discreet and convenient beachside changing.

A cozy hood with neck buttons offers extra protection on windy days. 

Size 1-4 years.

Celebrate the season in effortless style!

This “Beary Merry Christmas” t-shirt is designed in a luxuriously soft jersey cotton for ultimate comfort and features a charming hand-illustrated motif of cuddly bears and holiday cheer.

A natural barrier balm that cares and protects the most sensitive area using Calendula and Chamomile. This cream soothes irritated skin, reduces redness, and can be used daily as a protection barrier to the nappy area.

Best used as a barrier and treatment cream to nappy rash, eczema, psoriasis, dermatitis, dry itchy skin, itchy bites, dry hands and also as a face barrier cream at night. Ideal for the whole family from newborn to adults.

Features:

• Soothes irritated skin
• Reduces redness
• Perfect for barrier protection
• Made in Aotearoa, New Zealand

The perfect grooming tool for your little one's delicate hair.

Made from natural goat's wool, this brush is designed to provide gentle and soothing care for your baby's scalp. The soft and fine bristles of the brush are ideal for newborns and infants, as they effectively detangle and smooth out any tangles or knots without causing any discomfort. 

The natural goat's wool bristles are hypoallergenic and gentle on sensitive skin, making it suitable for babies with eczema or other skin conditions.

The ergonomic wooden handle provides a comfortable grip and is a sustainable and eco-friendly choice, ensuring a healthier future for your baby and the environment.

An all-purpose natural moisturising cream that provides a protective layer that soothes and prevents irritated skin. Gentle enough for the whole family and all ages for everyday use. Suitable for skin irritations such as: dry, sensitive, irritated and itchy skin, cradle cap, drool rash, psoriasis and dermatitis.

Features:

• Non-greasy, quick absorption
• Hydrates and soothes irritated skin
• Calms redness
• Support natural barriers and function of our skin
• Made in Aotearoa, New Zealand

The BEETL Everything Wash is a gentle, cleanser crafted for the most delicate skin. Infused with calming lavender and nourishing manuka oil, it softly cleanses while helping to maintain the skin’s natural moisture balance.

Designed for everyday use, this multi-purpose wash is safe and soothing for baby and perfect for the whole family. Use on skin, hair, and hands for a clean that feels fresh, soft, and comfortably hydrated

This 'Everything Oil' by BEETL is a deeply nourishing, multi-purpose oil designed to protect and care for the most sensitive skin, for both mum and baby.

For Mum:
Massage onto your growing belly to support stretching skin, or use on the face and body as a gentle cleanser and daily moisturiser. Leaves skin soft, supple, and beautifully hydrated.

For Baby:
Apply after bath time for a calming, full-body massage, add a couple of drops into the bath to cleanse, or smooth onto dry or irritated areas to comfort and protect delicate skin.

Flutter through those long summer days with this beautiful ‘Bella butterfly’ bag. This bag is fully lined with a spotty fabric, has a zip closure and has an adjustable cross body strap with a break point for safety.

Not suitable for children under 36 months due to small parts.

Flutter like a butterfly with this Bella butterfly headband. Adorned with the Bella butterflies and shimmering hibiscus flowers sat upon a mink ribbon wrapped metal headband.

Made with recycled felt, ribbon, glitter and PU. 

A gorgeous reversible and adjustable bib with a snap closure. 

Front: exclusive LOIR Paris floral fabric, 100% cotton

Back: 100% blue cotton twill

Turn heads with this wearable art
This Tee features Billie Justice Thomson’s all-over print design. Every tee is unique, making it an exciting surprise for your little artist. Made from organic cotton for a soft, breathable fit.
A one-of-a-kind print placement on every tee because no two are alike.

Add a pop of sunshine with this Sun Tee. Brighten up your kiddo’s day with this playful box tee, featuring Billie Justice Thomson’s signature sun design. Crafted from organic cotton, it's soft and breathable, perfect for sunny adventures.
An eye-catching piece that pairs effortlessly with any outfit.

A trans-seasonal essential in every kid’s wardrobe.

This unisex terry t-shirt is designed for all-day play, all year round. Made from super soft, absorbent 100% organic cotton terry towelling. It’s perfect for throwing on after the beach or layering under jackets in cooler weather. Breathable, comfy, and made to move with them.
Featuring Billie Justice Thomson’s signature Globe print, this piece of sustainable kidswear blends art, practicality, and planet-friendly goodness.

Where fun and function meet. Made from soft, absorbent 100% organic cotton terry towelling, this playful kids’ terry t-shirt is perfect post-swim, pre-nap, and everything in between. Lightweight yet cosy, it’s ideal for warm days or layering when the weather turns.

Featuring a cheeky embroidered banana by artist Billie Justice Thomson on the chest, this piece of sustainable kidswear adds just the right pop of personality to any outfit. Easy to wear, hard not to smile at.

These little shorties are C.U.T.E

Whether your pins are adorably chubby or lean as a bean these shorties are for you, made from organic cotton terry towelling with light blue piping, these are a summer essential.

These aren’t your average pants. Made from sturdy organic cotton drill, these two-tone pants feature one cream leg, one latte leg, with contrast back pockets and stitching for a subtle statement and an elastic waist for comfort. Designed to go the distance and look cool doing it.

Specially designed for a baby’s visual development

Babies have limited capabilities with vision upon birth and respond well to high-contrast images, which is why this black-and-white contrast book is perfect for their young and growing minds.

Details

• The fold-out accordion design is perfect for tummy time
• Provides developmentally appropriate visual stimuli for visual development
• Life-like imagery grows with them and helps expand vocabulary
• Written by certified speech pathologist, Tabitha Paige

Specially designed for a baby’s visual development

Babies have limited capabilities with vision upon birth and respond well to high-contrast images, which is why this black-and-white contrast book is perfect for their young and growing minds.

It provides developmentally appropriate visual stimuli for baby’s visual development, while exposing them to life-like imagery that can grow with them and expand their vocabulary.

Plus, the accordion-style format means the book stands upright and is perfect for tummy time!

Pull, stack and learn! This Moover Blocks Wagon teaches letters, numbers, and shapes in a fun and engaging way.

These bloomers are a charming tartan style designed for little girls and boys. Soft elastic at the waist and legs ensures a gentle, secure fit, offering comfort and ease of movement throughout the day.

A beautiful piece to pair with blouses, knits or beneath dresses for a refined, coordinated look.

These bloomers are a charming cotton style designed for little girls, crafted in an exclusive LOIR Paris print in 100% cotton.

Soft elastic at the waist and legs ensures a gentle, secure fit, offering comfort and ease of movement throughout the day.

A beautiful piece to pair with blouses, knits or beneath dresses for a refined, coordinated look.

These bloomers are a charming velvet cotton style designed for little girls and boys. Soft elastic at the waist and legs ensures a gentle, secure fit, offering comfort and ease of movement throughout the day.

A beautiful piece to pair with blouses, knits or beneath dresses for a refined, coordinated look.

These bloomers are a charming tartan cotton style designed for little girls and boys. Soft elastic at the waist and legs ensures a gentle, secure fit, offering comfort and ease of movement throughout the day.

A beautiful piece to pair with blouses, knits or beneath dresses for a refined, coordinated look.

Unisex top inspired by the French marinière.

Designed for comfort and lightness, this blue stripe blouse fastens at the front with three engraved “LOIR Paris” buttons and features a round collar, perfect for sunny days by the ocean.